For Agency Owners

After 5 Million Leads, I Finally Know Why Yours Suck.

The exact formula generating 8,000+ qualified leads per day at $12.23 CPL, simplified into the book that finally explains why your leads suck and how to fix it. For $4.95.

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These Leads Suck book cover with annotations
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★★★★★ From Amazon reviews
After applying the principles Sam teaches, I stopped chasing volume and started engineering quality.
Garry Regier
Garry Regier Verified Purchase · Paperback
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"If You Run an Agency, Read This Immediately." Sam Michael Carlson absolutely nailed it with These Leads Suck. This isn't a fluffy marketing book. It's a wake-up call for agency owners who think their problem is "bad leads", when in reality, it's usually positioning, process, expectations, and qualification. After applying the principles Sam teaches, I stopped chasing volume and started engineering quality. That shift alone increased retention, improved client results, and reduced stress inside my agency.

This is the most dialed in book on generating leads for local businesses that I can find.
Jarem
Jarem Verified Purchase · Paperback
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"You'd be silly not to read this book!" This is the most dialed in book on generating leads for local businesses that I can find. Every chapter has been eye opening! It's not just full of quick tactics. It systematically teaches you the frameworks and underlying principles that have been used in marketing for decades. Could not recommend this book more!

Sam breaks down each piece of the marketing pie with the fundamentals and real examples in a simple way to understand.
Alex Peek
Alex Peek Verified Purchase · Paperback
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"10/10 Worth It. Highly Recommend." This is a goldmine for truly getting a grasp on what makes great marketing at this exact moment in time. Sam breaks down each piece of the marketing pie with the fundamentals and real examples in a simple way to understand. From market research to ad creation to ad reporting to scaling. Highly recommend to anyone involved in lead gen or marketing.

Guarantee: I 100% guarantee you'll love this book or I'll return your $4.95, let you keep the book, and you can keep all the bonuses too.
Why $4.95? It's what printing and mailing a copy used to cost me. Now you get the PDF instantly, at cost. No catch.
These Leads Suck book cover with annotations
Only $4.95 $14.40

What's Waiting for You Inside

  • Why your cheapest leads cost you the most. Sam's agency spent four years chasing cheap leads. Then they looked at every campaign that was actually making clients money, and every one followed the same pattern: "Higher cost per lead. Lower volume. But way better results." The book shows why, and how to explain it to a client who only watches CPL. (Cheap Leads vs. Real Revenue · The Qualified Lead Formula)

  • The pattern in every campaign that made money

    Not all leads are created equal.

    Numbers from one example in the book (p.56). Same pattern "everywhere" (p.57).

    Why the cheaper pile loses, and what to change

  • The three numbers that tell you what's broken. 2% CTR, 1% link click-through, 10% conversion. When a campaign stalls, you'll know whether it's the creative, the ad, or the page, before you touch the targeting. (The Qualified Lead Formula)
  • How to write ads that find buyers instead of deal hunters. Facebook's AI reads your copy to decide who sees it. Sam's 7 steps: avatar, destination (message match), image, headline, first sentence, body copy, CTA. They make your words do the targeting. (Creating Ads That Convert)
  • What to sell a stranger first, and what to say when they call. The two-offer setup that stops you "proposing marriage on a first date." Plus the one phone conversation that helped a doctor double his practice's revenue. (These Leads Don't Suck · Converting Leads Into Profit)

PDF · instant download

The pattern in every campaign that made money

Not all leads are created equal.

Numbers from one example in the book (p.56). Same pattern "everywhere" (p.57).

Why the cheaper pile loses, and what to change

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First Came the Proof. Then Came the Formula.

Sam Carlson holding the framed Facebook case study and These Leads Suck book

Years ago, Facebook published the case study I'm holding in this picture.

It was about my agency. And buried in the data was something I'd missed for four years.

The campaign we'd almost killed a dozen times, the expensive one with the high cost per lead, was outperforming everything else we ran. By a lot.

The cheap leads were the problem. Most of them were just looking for a deal. They treated our offers like a coupon: grab it and move on.

The expensive campaign's leads were different. They had a real problem, and they were willing to pay for a real solution.

So we checked every campaign that was actually making our clients money. Same story every time: lead costs went up, lead volume went down, and in most cases revenue shot through the roof.

That's the formula. This book is how it works, chapter by chapter, so you can use it in your niche.

Sam Carlson (your qualified leads enthusiast)

Sam Carlson holding the framed Facebook case study and These Leads Suck book
★★★★★

What Readers Are Saying

Real reviews from Amazon

★★★★★

"These Leads Suck Changed How I See Marketing"

Sam has a rare gift. He takes concepts that feel complicated and makes them impossible to misunderstand. This book isn't filled with theory or fluff. It's filled with the kind of real, practical marketing wisdom that you can apply immediately. I went from someone who had no idea what they were doing to someone who can now generate consistent, qualified leads for myself and my clients.

Sharona
Sharona Verified Purchase · Paperback
★★★★★

"The book of all marketing books."

I cannot recommend this book enough! It takes everything you thought you knew about marketing and leads and goes deeper than anything I've ever read before. Gives me a whole new appreciation and understanding about lead generation and marketing as a whole. This book does that, and then some.

Chris McManamy
Chris McManamy Verified Purchase · Paperback
★★★★★

"Outstanding read"

Highly recommend for anyone looking to improve their marketing and scale their business in any industry. Simple and easy to understand.

Niles Mikkelsen
Niles Mikkelsen Verified Purchase · Kindle
★★★★★

"Great book on leads strategy"

Love it. Sam really goes deep and breaks everything down so it is easy to understand.

Dakota
Dakota Verified Purchase · Kindle

My Name Is Sam Carlson

Sam Carlson with family

In 2015, I went all-in on marketing and lead generation. And for almost three years, I heard the same thing from clients over and over: "These leads suck."

Then in 2018, I got a lucky break. Facebook published a case study on my agency -- and buried inside the data was the most powerful lead formula I'd ever seen. It had been hiding in my own results the whole time. I just hadn't known what I was looking at.

But the role I'm most proud of?

Husband. Dad. And somehow, already -- Grandpa.

Everything I've built exists for one reason: so I can be present with the people I love. Not "hustling" from a laptop at my kid's game. Actually there.

That's what this book is really about.

Sam Carlson with family

The Boldest Guarantee In The World

I 100% guarantee you'll love this book or I'll return your $4.95, let you keep the book, and you can keep all the bonuses too.

Just email me or call the number on your receipt and I'll give you back your $4.95 with no questions asked.

How's that for fair?

Why Only $4.95?

The "cost" of this book is $4.95, and you get it instantly as a PDF download.

I used to mail out physical copies. The printing, postage, and padded envelope cost exactly $4.95. About 6% of books we shipped out were getting lost in the mail. And some of them were taking nearly three weeks to arrive!

I figured you'd prefer to get the book immediately, rather than having to wait a couple of weeks.

There Is No Catch!

There's NO hidden "continuity program" you have to try or anything even remotely like that. (Though I may ask you to supersize your order before you leave.)

I'm giving you this entire book at cost, as a means of "putting my best foot forward" and demonstrating real value.

YES! GET THE BOOK FOR $4.95
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